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By Foo Sze Ming
Wed, 16 Jun 2010, 08:59:22 SGT
For the month of May, property developers launched fewer non-landed property units in comparison to April. The number of new launches fell 44% MoM to 1,119 units. The decline in new launches was seen in all three regions. A total of 1,065 non-landed property units were sold by developers in May, a sharp MoM decline of 50%. We view this as a result of the fewer units launched by developers, as well as the euro-zone crisis, which could have dented buying sentiments in the market. Nevertheless, take-up rate in May was still strong, at 95.2% and this supports our view of healthy demand for new property launches. We expect this trend to continue in the coming months, supported by the low interest rate environment. However, we are wary that any worsening of the euro-zone crisis could lead to a sharp slow down in property sales. We reiterate our NEUTRAL rating on the overall property sector, with a positive view on the residential segment. New property launches fell 44% MoM in May. For the month of May, property developers launched fewer non-landed property units in comparison to April. The number of new launches fell 44% MoM to 1,119 units. Decline in new launches were seen in all three regions. The Rest of Central Region (RCR) saw the steepest MoM decline of 66.9% but this was after an exceptional month in April, when a record number of 1,128 units were launched in the region. Mass market projects dominated the new launches as 48.4% of the units launched were in the Outside Central Region (OCR). Some of the key launches in OCR included The Minton (Developers: Kheng Leong/Low Keng Huat; 300 units launched) and Flamingo Valley (Developer: Frasers Centrepoint; 120 units launched).
50% MoM decline in new units sold. A total of 1,065 non-landed property units were sold by developers in May, a sharp MoM decline of 50%. We view this as a result of the fewer units launched by developers, as well as the euro-zone crisis, which could have dented buying sentiments in the market. Nevertheless, the take-up rate in May was still strong at 95.2%, but the number of launched but unsold units edged up by 3.5% MoM to 3,365 units. In RCR, the large supply of new units that entered the market in April continued to be well-absorbed by the market. Sales of luxury properties (>S$2,500 psf) were also slower, with just 49 units sold (April: 91 units sold) and the most expensive property sold in May was a unit at Orchard View that fetched S$3,641 psf. Projects that achieved the highest sales in May were The Minton (Developers: Kheng Leong/Low Keng Huat; 204 units sold), Casa Aerata (Developer: Ecco Realty; 78 units sold) and The Cascadia (Developer: Allgreen Properties; 72 units sold).
Demand to remain healthy but euro-zone crisis a potential dampener. The sharp decline in property sales is not a major concern. We view the take-up rate as a more meaningful figure that reflects the supply-demand dynamics and unsold inventory trend in the property market. The strong take-up rate in May supports our view of healthy demand for new property launches and we expect this trend to continue in the coming months, supported by the low interest rate environment. However, with memories of the global financial crisis still fresh in people’s minds, we are wary that any worsening of the euro-zone crisis could lead to a sharp slow down in property sales. We reiterate our NEUTRAL rating on the overall property sector, with a positive view on the residential segment.

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